Wayne Williams Marketing creates seamless synergistic solutions for Branding, Marketing and Merchandising. Founded in 2005 for the purpose of creating excellent marketing solutions in the Tire/Wheel and Automotive Aftermarket, WWM is now a team of experts with decades of experience. We are passionate about what we do.

Located in Southern California the WWM TEAM is unlike other Tire and Wheel Industry Agencies. We do Branding with automotive marketing in mind. We are Design and Branding experts with a passion for creating excellent results proven marketing. We understand the push & pull of channel-marketing for the Automotive industry & how the manufacturers, distributors & retailers engage the consumer. 

WAYNE WILLIAMS / President, Wayne Williams Marketing

Wayne is a car guy with a strong working knowledge of the tire, wheel and automotive service marketing space. While working for famous race car driver and Indy 500 Champion Parnelli Jones, he earned recognition for his skills in sales and marketing rising to the position of Vice-President of Marketing over the 70 location dealer. After 22 years at Parnelli Jones Firestone, he served as the Vice-President of Sales and Marketing for Discount Tire Centers in Los Angeles. 

Today, with his first-hand knowledge and decades of experience in distribution, retail sales management & marketing in the aftermarket industry, Wayne and his team deliver seamless, relevant branding, marketing & merchandising solutions.

Some accomplishments include:

    + Monthly Writer / Contributor to Modern Tire Dealer magazine

    + Nationwide speaker / consultant for companies such as SEMA / ATD / TirePros / TBC 

    + SEMA Point-of-Sale Design Award Recipient 2007 / 2014 

    + SEMA Council Member / WTC Wheel & Tire Council Chair-Elect